With over 100 years of legacy in ceramics, SERA stands at the forefront of innovation in bathroom solutions. What began as a commitment to craftsmanship has evolved into a fully integrated manufacturing ecosystem—spanning 150,000 sq. ft. of cutting-edge production space, driven by precision and purpose.

At SERA, automation meets artistry. Our advanced facilities ensure consistency, speed, and scale—without compromising the thoughtful design details that define our products. Every WC, basin, and fixture reflects a dedication to form, function, and long-lasting durability.

We believe the future is sustainable by design. That's why we champion water-saving technology, rimless hygiene solutions, and high-efficiency manufacturing processes that reduce waste and environmental impact.

Led by a team of visionary designers and engineers, SERA blends timeless elegance with forward-thinking functionality—redefining how bathroom spaces are experienced.