Built to Endure
The One reflects a philosophy rooted in clarity, efficiency, and silent performance.
Color in Balance
Her curation of the Pure collection speaks to this very philosophy.
The Future, Forged
Neo is not just a collection. It's a vision of tomorrow, streamlined, sustainable, & superbly functional.
Minimalism with Meaning
The Urban collection under his curation feels like a manifesto.
Simplicity with Soul
With Senso, he curates a collection that turns dreamlike forms into practical elegance.
Beyond the Edge
In Next, they have curated a collection that moves beyond aesthetics and into emotion.
Architect
In a world often muted, Moyena brings color with conscience. A name synonymous with sustainable architecture, she is a true biophile—someone innately drawn to nature, its harmony, and its hues. Her work radiates thoughtful restraint and joyful vibrance—two opposing energies she seamlessly brings into balance.
Her curation of the Pure collection speaks to this very philosophy: colorful yet grounded, expressive yet essential. With a deep respect for the environment and an eye for the emotive power of hue, Moyena reimagines the bathroom as a space of renewal—for both the individual and the planet.
Architect
Curated by Tariq Hasan, The One reflects a philosophy rooted in clarity, efficiency, and silent performance. Known for his rational design process and uncompromising attention to detail, Tariq brings a sense of calm logic to every space he shapes.
The One is unassuming yet essential. Ergonomic in every line, intuitive in function—it's the kind of design that doesn't demand attention, yet earns lasting trust. A collection for those who seek quiet excellence, day after day.
Architect
Step into the workshop of Rashid Rasheed and you'll witness structure meet soul. Known for his bold use of recyclable steel and mastery of geometry, his work carries an ethos of responsibility wrapped in revolutionary form.
Neo is not just a collection. It's a vision of tomorrow. Streamlined, sustainable, & superbly functional. Rashid distills new technologies into sculptural expression, where the bathroom becomes a stage for what's next. With Neo, the future is not imagined. It's cast in porcelain.
Architect
Every line drawn by Ghayoor Obaid is in dialogue with society. His work does not merely reflect the present it interrogates it, elevates it, and redefines what design should do. Whether modernist or regionalist, he builds with intention and intellect.
The Urban collection under his curation feels like a manifesto. It embraces contradiction—industrial yet inviting, minimal yet full of narrative. Urban is not just a bathroom collection. It is a cultural reading, authored in angles and arcs.
Architect
Shahid Khan designs like a poet writes—pared down, precise, and powerful. His spaces are calming yet compelling, grounded yet transcendent. Known for creating environments that whisper rather than shout, he believes the greatest luxury lies in clarity and space.
With Sesno, he curates a collection that turns dreamlike forms into practical elegance. Soft edges, intuitive functionality, and quiet charisma converge—transforming the ordinary into something closer to art.
Architect
Innovation, for Coalesce, is not a goal. It is a mindset. This multi-disciplinary team has never aimed to think outside the box instead, they redesign the box itself. Their work challenges norms, excites the senses, and pushes material beyond its expected limits.
In Next, they have curated a collection that moves beyond aesthetics and into emotion. Bold silhouettes meet sculptural function. Expression meets engineering. It's not about what's been done, but what's possible. With Next, they invite you to imagine the other side of ordinary.
Every detail. Every finish. Every function.
Designed For modern living.
Great design doesn't shout—it whispers in every curve, every corner, every carefully considered function. We engineer with precision, empathy, and intent, creating products that look good, feel right, work seamlessly, and last beautifully. It's where emotion meets engineering.
Where aesthetics are never an afterthought. And where, piece by piece, your bathroom becomes not just complete, but complete in every sense.
Add colours to your bathroom
Designing for Air, Reflection & Ease
For the Fearless & The Refined
For Every Wall Finish, Texture & Sense
Behind the Wall, Beyond the Ordinary
White may be timeless, but color can be transformational. A soft sage basin to set a peaceful tone. A dusty rose sink that adds warmth to winter mornings. A midnight blue WC that speaks in the language of stillness. At Sera, we believe that bathrooms should feel personal. Our palette of basins and WCs is curated not just to match a space, but to reflect the mood of the person using it. Crafted with emotion, rooted in design-because color is more than appearance, it's atmosphere.
The best bathrooms don't just function-they breathe. At Sera, we understand the power of light and space. Our designs work in harmony with natural light, open layouts, and soft surfaces. Whether it's the way light hits a curved ceramic sink or the reflection off a perfectly matte glaze, our products are built to enhance airiness. Add in thoughtful placement, elegant finishes, and space-maximizing silhouettes-and your bathroom transforms from practical to peaceful. Freshness, designed into every comer.
Bold design isn't just about standing out-it's about standing for something. At Sera, boldness means purpose: strong geometry, striking finishes, and uncompromising performance. From a variety of basins that bring edge to minimal spaces, to clean-lined WCS that cut through the clutter, our products are sculptural, yet functional. Refined, yet commanding. This is beauty made sharp-design with confidence, for those who lead with style.
Every surface tells a story-whether it's the cool elegance of marble, the hand-made charm of Moroccan tile, or the organic grain of natural wood. Sera's collections are designed to respond to these textures, not compete with them. Our basins and WCS echo the language of your walls, flowing seamlessly into a wide range of aesthetics-from rustic to contemporary. urban to artisanal Let your surfaces speak; Sera is here to listen and complement.
Sometimes, the best design is the one you don't see. With concealed tanks and wall-hung WCs, Sera delivers sleek, space-saving elegance-while embedding robust engineering behind the wall. These designs offer more than just visual clarity: they're easier to clean, quieter, and more hygienic. What appears minimalist on the outside is supported by industry-leading innovation within. Because we believe every inch of the bathroom-seen or unseen-should reflect excellence.